Routine Shampoo: Read This Before You Buy This Expensive Shampoo

The mixed reviews on the Routine shampoo surely confuse the buyers. On top of that, the brand website is nothing fancy, nor does the company do flashy advertisements.

So, you can not really blame the customers for questioning the authenticity of the Routine shampoo.

But hey! To put an end to all skepticism, I deep-dived into the Routine shampoo last month.

How was my journey? Am I still using the Routine shampoo? Is the product really worth trying?

The following article will give you everything you need on Routine shampoo.

What’s In The Box? 

Routine Shampoo in the Box
Routine Shampoo in the Box

I ordered the Routine Rose Hips Shampoo and Conditioner combo package via the official website. I received the order within 3 days, which is conveniently fast. The shipment cost me $49.99 as the delivery was free.

The package included the following items,

  • Guide on how to use the Routine Shampoo and Conditioner for better results
  • Routine shampoo bottle
  • Routine conditioner bottle
  • 2 attachable pumps 

Routine Shampoo Ingredients: What’s In The Bottle?

The Routine shampoo claims to be made of organic formula. Is that true? 

Of course, I do not have the lab-tested reports. But I looked into the labeled ingredients thoroughly, and they are safe. 

The Routine shampoo comes in 3 different scents and 1 unscented bottle. Though the smell varies, the ingredients in each bottle are the same.

Allow me to mention each ingredient along with its contribution to the Routine Shampoo, 

Routine Shampoo Ingredients
Routine Shampoo Ingredients

Aloe Vera Leaf Juice 

  • Moisturize hair
  • Promote smooth and shiny strands
  • Reduce scalp irritation
  • Eliminate dandruff
  • Strengthen strands
  • Prevent hair damage
  • Promote hair growth


  • Condition hair
  • Prevent hair loss
  • Eliminate dandruff
  • Prevent split ends
  • Control scalp itchiness


Biotin for shampoo
Biotin for shampoo
  • Stimulate hair keratin production
  • Increase hair follicles growth
  • Prevent hair loss
  • Enhance stand shine
  • Improve hair elasticity
  • Strengthen and protect hair


Panthenol in routine-shampoo
Panthenol in routine-shampoo
  • Nourish hair
  • Strengthen hair root
  • Reduce hair damage
  • Improve hair texture

Argan Oil

  • Moisturize hair
  • Prevent hair breakage
  • Nourish hair
  • Promote hair growth
  • Improve scalp health

Pisum Sativa

Pisum Sativa for routine-shampoo
Pisum Sativa for routine-shampoo
  • Stimulate follicle stem cell
  • Strengthen hair
  • Prevent hair loss
  • Strengthen hair strands

Tea Tree Oil

Tea Tree Oil
Tea Tree Oil
  • Promote blood flow in the scalp
  • Eliminate dandruff
  • Reduce hair fall
  • Strengthen hair

Coconut Oil

Coconut Oil
Coconut Oil
  • Moisturize stands
  • Strengthen hair
  • Protect hair from protein loss and damage
  • Improve hair shine
  • Nourish overall hair and scalp

Sunflower Oil

Sunflower Oil
Sunflower Oil
  • Condition the stands
  • Improve hair texture and luster
  • Eliminate dryness, frizziness, and split ends
  • Stimulate hair growth

Black Seed Oil

Black Seed Oil
  • Smoothen and soften hair texture
  • Restore hair growth
  • Promote blood circulation in the scalp

Jojoba Oil

Jojoba Oil
Jojoba Oil
  • Moisturize hair
  • Promote hair thickness
  • Reduce split ends
  • Combat hair fall

Nettle Oil

Nettle Oil in Routine Shampoo
Nettle Oil in Routine Shampoo
  • Hydrate hair
  • Nourish hair and scalp
  • Combat hair loss
  • Promote hair growth
  • Minimize hair breakage

Proteolytic Enzyme

Proteolytic Enzyme
Proteolytic Enzyme
  • Repair damaged hair cells
  • Restore hair shine
  • Remove excessive hair buildups


Niacinamide in routine Shampoo
Niacinamide in routine Shampoo
  • Circulate nutrients in hair and scalp
  • Strengthen hair strands
  • Enhance the appearance and feel of hair
  • Increase hair suppleness and sheen

Saw Palmetto Oil

Saw Palmetto Oil in Routine Shampoo
Saw Palmetto Oil in Routine Shampoo
  • Strengthen hair
  • Prevent hair breakage
  • Reduce hair thinning


  • Stop hair loss
  • Promote blood circulation on the scalp
  • Stimulate hair growth

Seed Oil

Seed Oil
Seed Oil
  • Soothes scalp

Kernel Oil

Kernel Oil in Routine Shampoo
Kernel Oil in Routine Shampoo
  • Prevent hair loss
  • Strengthen and thicken hair

Apple Extract

Apple Extract oil
Apple Extract oil
  • Promote hair growth


On another note, Routine shampoo does include some soft chemicals. Look at the following chart to understand the role of these ingredients,

Ingredient Role 
Water Solvent 
Sodium C14-16 Olefin SulfonateBoost foaming 
Cocamidopropyl HydroxysultaineFoaming agent, viscosity controller  
Polyacrylate-33Viscosity controller
Polysorbate 80Emulsifyer, cleanser  
Sodium PhytateChelating 
Sodium Cocoyl IsethionateCleanser  
Potassium SorbatePreservative 
Radish Root Ferment FiltrateAntibacterial, preservative  

Routine Hair Loss Shampoo: Does It Work?

Routine shampoo definitely helps beat hair loss. Glycerin, biotin, Pisum Sativa, kernel oil, caffeine, etc., along with other ingredients, can make this happen.

Do you know DTH is responsible for premature baldness to an extent? The saw palmetto extract, biotin, and caffeine can block this hormone effectively. As a result, hormonal hair loss is reduced.

Similarly, the Routine formula focuses on strengthening hair roots and thickening hair volume. So, hair fall due to thinning and weak roots is minimized.

Sometimes, hair loss occurs because of using harsh chemical-rich shampoos. Those products strip away the natural oil from the strands, leading to split ends. But with the plant-based Routine shampoo, there is no risk of hair damage.

Furthermore, the Routine shampoo is rich in antioxidants, fatty acids, and minerals. Hence, the formula nourishes both the scalp and hair internally.

In short, the Routine shampoo does combat hair fall successfully. Also, the shampoo keeps the hair protected from any damage.

Routine Shampoo For Different Hair Types (Oily, Dry, Damaged)

The Routine follows only one formula to cook its shampoos. Hence, unlike other brands, you will not get a specific bottle for a particular hair condition.

However, the Routine shampoo formula seems to work for all hair conditions. Let it be dry, oily, or damaged. The shampoo will restore the elasticity and manageability of the hair.

Let’s see how the Routine shampoo works for each hair condition.

Dry Hair

Among the long list of ingredients, the following elements contribute to beating hair dryness,

  • Coconut oil
  • Nettle oil
  • Jojoba oil
  • Sunflower oil
  • Argan oil, and
  • Aloe vera leaf extract

The mentioned ingredients hydrate the strands and lock the moisture inside. As a result, your hair becomes frizz-free and more controllable.

Oily Hair

Popular shampoos for oily hair often promote tea tree oil, nettle oil, coconut oil, etc. If you look at the Routine shampoo ingredients, the formula includes them all.

Thus, your hair follicles produce sebum at a controlled amount. Sebum is the main culprit for oily and greasy scalp.

Damaged Hair

The Routine shampoo formula includes an optimum combination of natural elements to combat hair damage.

Ingredients that stop split ends and hair breakage are,

  • Saw palmetto extract
  • Proteolytic enzyme
  • Nettle oil
  • Jojoba oil
  • Sunflower oil
  • Argan oil
  • Aloe vera leaf extract
  • Glycerin, and
  • Panthenol

These elements minimize hair breakage by producing a protective layer on the hair strands. But first, they heal the damaged cells.

Specific Concerns For Routine Shampoo (Dandruff, Color-treated Hair)

The Routine shampoo does wonders to remove dandruff and other buildup on the hair. For example, glycerin and aloe vera leaf extract are intentionally induced to eliminate dandruff.

The shampoo is safe for color-treated hair too. Its all-natural, pH-balanced formula does no damage to the sensitive strands.

Instead, the shampoo will repair damaged cells and impart a protective layer for further breakage.

However, you can not use the Routine shampoo as a primary shampoo for your blonde, brunette, or gray hair.

The Routine shampoo includes no violet pigments and can not restore the colored shade. You need a purple shampoo to beat the brassiness.

How Do You Use Routine Shampoo For Best Results?

How Do You Use Routine Shampoo For Best Results
How Do You Use Routine Shampoo For Best Results

You will find the instructions for Routine shampoo on the bottle. But I am stating the steps again for your convenience,

  • Wash your hair with only water.
  • Towel damp your hair.
  • Apply 1 or 2 pumps of Routine shampoo on your hair.
  • Massage the shampoo on your scalp and apply it thoroughly to your hair.
  • Rise off the shampoo.
  • Towel dry your hair first, and air dry later.

Reviews Routine Shampoo: Routine Shampoo Before And After

The scent was the first thing I noticed when I opened the Routine shampoo bottle. While many shampoos come with a strong and irritating smell, the Routine has a pleasant fragrance.

I attached the pumps and checked the consistency of the shampoo. The product has a thick consistency, which is why 1 or 2 pumps are enough.

Before using the shampoo, I damped my hair.

Then I applied the shampoo thoroughly from the strand to the tip. As a result, the shampoo lathered well.

Next, I washed my hair and towel-dried it. Later, I applied the Routine conditioner the same way and air-dried my hair.

The result after washing my hair with Routine shampoo was quite astonishing. For the starter, my hair was smooth, shiny, and bouncy. Besides, the scalp looked clean and had no residuals.

But of course, I had to continue with the Routine shampoo to review it honestly.

First, I had dry hair and suffered from hair splits.

But after using the Routine shampoo, my hair was hydrated. The Routine shampoo’s moisturizing quality improved my hair’s shine and texture. On top of that, the formula restored the elasticity of the strands. 

As for the hair splits, the all-natural, balanced pH formula has repaired the damaged cells. Hence, my hair was healed and protected from further ruin.

So, for me, Routine shampoo is a star. I occasionally use this shampoo for a change, knowing that the formula is safe.

Read A Thorough Review On Routine Shampoo From Here

Customer Reviews Of Routine Shampoo: Is Routine Shampoo Legit?

The Routine has been pretty transparent about its reviews. You will find both positive and negative comments on the official website. In fact, there are more than 1800 reviews available on this product.

Let’s take a look.

Routine Shampoo Negative Reviews

Only 3 – 4% of the users think the Routine shampoo is not up to the mark.

Some of them have experienced hair loss and frizziness after using this shampoo. You will even find claims of greasy hair with Routine shampoo.

Well, as mentioned above, dietary and hormonal changes often trigger hair loss. Besides, the production of sebum on the scalp leads to oily hair.

Routine shampoo works well in preventing hair loss and keeping a clean scalp. However, the formula can definitely backfire on sensitive hair.

Routine Shampoo Positive Reviews

About 96 – 97% of the users find Routine shampoo a steal. The formula seems to work on all hair types without causing major side effects.

You will notice dandruff, residual-free scalp, and increased hair volume. Of course, the shampoo minimizes hair loss and improves the sheen of the strands.

Routine Shampoo Discount Or Coupon Code: How Much Routine Shampoo Costs?

Routine shampoos come at a decent and reasonable price. The single bottle of 414 mL or 14 oz shampoo will cost you $29.99. This price is the same for both the scented and unscented Routine shampoos.

The 414 mL Routine conditioner is also available at $29.99.

However, you get a discount of $10.01 if you buy both the Routine shampoo and conditioner in the same shipment.

An additional 20% discount is available if you subscribe to the Routine shampoo. The valuable customers receive the Routine shampoo and conditioner combo every 2 months. It is by far the most popular campaign of the Routine brand.

Oh, I forgot! The shipment of the Routine shampoo is absolutely free.

Where To Buy Routine Shampoo

Where To Buy Routine Shampoo

Unfortunately, the Routine shampoos are only available on the official website right now. You will not find this product in your local stores, malls, or other e-commerce websites.

You can read Where to Buy Routine Shampoo Article details before doing order.

Routine Shampoo Website

The official website is your only way of purchasing any Routine products. Ordering the shampoo is a simple process. Go to the shop, add your desired products to the cart, fill in your address and check out.

Expect delivery within 3 – 7 working days if you are a USA resident. On expedited deliveries, the shipments will reach within 3 – 4 days.

Again, for Canadian residents, the estimated delivery time is 7 – 12 working days.

Purchase Routine Shampoo & Conditioner From Here

Routine Shampoo Amazon

Of course, Amazon is the leading e-commerce site at present. You can visit to check Routine Shampoo available on the website.

Routine Wellness Shampoo: Pros & Cons

Well, by now, I have discussed almost everything about the Routine shampoo. Allow me to pinpoint both the good and bad of this product.


  • All-natural
  • Sulfate-free
  • No harsh chemicals
  • Very cleansing
  • Balanced formula
  • Nourish hair
  • Available in both scented and unscented versions


  • Expensive
  • Synthetic preservative for scent, foaming, viscosity control, and preservation
  • Not available on third-party websites and offline

Factors To Consider When Selecting A Shampoo (Hair Type, Concerns)

Unfortunately, most of us do not know how to choose the right shampoo. As a result, we end up having a bad hair day, hair damage, and even hair fall.

To save you from this pit, I present the right way of selecting shampoo in this subsection.

We will divide this process into 2 steps. First, we will understand our hair type. Second, we will examine the shampoo types available for our hair conditions.

What Is Your Hair Type?

1. Dry Hair: This type of hair is prone to breakage. A hydrating shampoo with oil and silicone can treat this hair well.

2. Oily Hair: Greasy and weight down indicates the oily hair condition. Shampoos with less oil and moisture are perfect for this hair type.

3. Neutral Hair: A hair condition between dry and oily refers to the neutral hair type. Any gentle shampoo with safe, natural ingredients works on these strands.

Shampoos For Each Concern

Hair Concern Preferable shampoo
Build up on hair and scalp Clarifying shampoo 
Dyed or bleached hair Purple and color protecting shampoo 
Dry and hair breakage Hydrating shampoo
Fine hair Volume shampoo 
Neutral hair Everyday shampoo 

What Is A Good Weekly Hair Routine?

You can not expect shiny, smooth hair with irregular care. In fact, the lack of attention will make your hair rough and lead to hair damage.

Hence, I have attached a weekly hair routine chart for you below,

Days Hair Ritual 
Sunday Massage hair with tonic and comb strands thoroughly 
Monday Shampoo and condition your hair with Routine shampoo Air dry your hair 
Tuesday Apply hair Mask 
Wednesday Break 
Thursday Shampoo and condition your hair with Routine shampoo Air dry your hair 
Friday Massage hair with tonic and comb strands thoroughly 
Saturday Massage hair with oil 

N.B: You can follow the same chart as your monthly hair care routine.

See, I have included Routine shampoo as it has a safe formula. Moreover, the shampoo works for hair loss, hair growth, hair thinning, and even color-coated hair.

As for the oil, mask, and tonic, select an organic and non-toxic brand that suits your hair type.

You can go for one or two hair treatments in the salon. But yes, those are not mandatory, and hair masks will work.

Do And Don’ts For Healthy Hair: What Is The Best Routine For Hair Growth?

I have already mentioned a basic hair care routine in the previous section. Well, the chart implies to everyone as I have included the safe products. But yes, you can modify the products as you need.

However, you should not go extreme when it comes to hair health. It will backfire on your hair condition. 

Instead, be gentle with your hair and stay organic as much as possible.

Besides, you should focus on your diet. Many people do not know that diet and lifestyle changes can affect hair health.

Here are some dos and don’ts to promote hair growth,

Here is what to do,

  • Shampoo and condition your hair regularly for a clean, dandruff-free scalp.
  • Apply the shampoo and conditioner thoroughly on your hair.
  • Brush your hair every day.
  • Massage your hair with oil or tonic.
  • Hair mask once or twice a week is healthy.
  • Apply a heat-protective oil before using a straightener or curling rod.

What you should avoid,

  • Do not leave dyes or any chemical-treated product on the strands for longer.
  • Avoid harsh hair products.
  • Do not wash your hair with hot water.
  • Avoid excessive heat setting.
  • Do not overuse the shampoo and conditioner.

Frequently Asked Questions:

What Is The Best Shampoo Routine?

The Routine shampoo is available in 4 different types based on the fragrances. For example, unscented, rose hips, cucumber, and basil & avocado. The formula for each bottle is the same and has the same hair effect.

Who Owns Routine Shampoo?

Routine shampoo is a San Fransisco-based hair care company. Though the main office is in the USA, the company delivers internationally.

Is Routine Shampoo Safe?

Let it be thin, dry, oily, and color-treated hair. Routine shampoo is safe for all hair conditions. The all-natural and balanced formula of biotic, glycerin, kernel oil, coconut oil, etc., can protect any hair type without damage.

Is Routine Shampoo Good For Thinning Hair?

Routine shampoo is definitely good for thinning hair. The jojoba oil and kernel oil in the formula promotes hair volume by thickening the strands.

Which Shampoo Has No Harmful Chemicals?

The Routine shampoo claims to be all-natural. Though the shampoo has mostly organic elements, you will find synthetic chemicals for foaming, volume controlling, and cleansing.

Which Shampoo Will Not Damage Hair?

The Routine shampoo is a plant-based, all-natural formula. Hence, washing hair with this shampoo will not damage any hair type.

Does Routine Shampoo Regrow Hair?

The combination of natural ingredients heals the damaged hair follicles and stimulates hair growth. Besides, the formula works on combating hair loss.

How Often Should You Use Routine Shampoo?

Routine shampoo is safe for everyday use. But for an optimum result, wash your hair twice or thrice a week with the Routine shampoo.


Let’s spill the truth.

The Routine shampoo is not the perfect everyday shampoo. In fact, no brand can offer you the perfection you want in your hair care.

But yes. Compared to the existing brands, Routine shampoo is a game changer.

The balanced and all-natural formula will improve your hair texture and look. Not only does the shampoo cleans your scalp, but it also nourishes the stands.

So, you can say goodbye to dandruff and hair residual days. It is time to enjoy strong and bouncy hair with Routine shampoo.

Related Articles: Moroccan Oil Shampoo Hair Loss, Is Purple Shampoo Damaging To Hair?, Maui Shampoo Hair Loss and How To Use Overtone Daily Conditioner.

Dr. Marjumin Sinthia

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